This master's thesis investigates the Yugoslav music and social movement called the New Wave and gramophone record covers that were published as a part of this movement. The thesis examines in detail the relationship between the unique sociopolitical situation of the former Yugoslavia and the visual image of the New Wave. It presents the findings on the examples of selected art equipment and album motifs. The theoretical part of the thesis covers the definitions of the phenomenon of the New Wave, explains its meaning and development within the Yugoslav social context, presents a brief historical overview of Yugoslav modern music, and essentially focuses on gramophone records and their development and visual aspect. The motifs of selected examples of New Wave vinyl album covers will show how their design was influenced by the social situation in which they were created. In the research process, I personally collaborated with two participants in facilitating the New Wave scene - Goran Lisica Fox and Etbin Stefančič. From their memories, I present a direct insight into the work within the scene and the background of album art. At the end of the theoretical part, my self-portrait works are presented, which were created as quotations from some of the presented and personal favorite covers. The research problem of the thesis was the reciprocity of the environment and artistic image, so the empirical part of the thesis is the course and results of qualitative research that investigates the relationship and role of the emergence of New Wave in today's society. As a part of this, an art workshop on the design of music album covers was conducted, which helped me study how participants perceive such a phenomenon within the context of modern social conditions. I conducted short interviews with the participants, which helped me establish their personal opinions, their understanding of the phenomenon of the New Wave and their attitude to the state of modern society. I compare the resulting works from the workshop with the presented covers from the theoretical part. In the comparison, I highlighted the similarities, differences and parallels with the responses from interviews.
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