The following thesis cowers the field of commodification of emotional labour in reality shows. I will focus on the question of when are we talking about commodification of emotional labour and I will be investigating ways in which it’s happening. In the theoretical part, which is based on the analysis of secondary sources, I will, for the purpose of more clear understanding, describe all others concepts for which I think that have a role in the activities of commodification of emotional labour. I will be assuming that these activities are depended on the society in which commodification takes place or on the ideology that prevails in it and because of that I will also be focusing on the concepts of neoliberalism and egalitarianism. Specifically, I am interested in their characteristics that are shown in reality shows, because I am trying to answer the question if competitive format, that is typical for neoliberalism, can also be successful in egalitarian society. I will also touch on the topic of format adaptation. The empirical part will be based on the case study Mali šef Slovenija, where I will try to support the findings from the theoretical part; that is the understanding of commodification and the importance of understanding its connection with the society in which the reality show takes place and where the former is seen.
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