This Master's Thesis discusses the creative process behind the exhibition entitled Tribe, which was held by the author of the Thesis; it documents the exhibition and lays out the theoretical and discursive background of the project. The project is thus presented through the prism of Speculative Design and the theoretical underpinnings of this movement. The Thesis begins with by considering the relationship between design and art and their mutual influence. In the theoretical section of the Thesis, we introduce the discourse of Speculative Design and related branches: Radical Design and Design Fiction. These movements encompass a theoretical spectrum similar to that of the Tribe exhibition. The Thesis then examines, through the framework of the exhibition, the theory of fundamental human needs by Manfred Max-Neef; it poses the question: How are we going to satisfy those needs in the future? The Thesis then considers – through this theoretical lens – the theory of fictional world-building; in this case, the fictional world of the Tribe exhibition. At the end of the theoretical section, the question about the relationship between postinternet art and the postvirtuality of the Tribe project is posed. The practical section of the Thesis presents the process of designing and conceptualizing the exhibition and closely describes each of its constituent installations. The interactive nature of the project is relayed through the description of the visitors’ interaction with the installations. We also consider the visual communications aspect of the project and its graphic language. The Thesis ends by recounting the course of the Tribe exhibition as an artistic event and describing the feedback given by its visitors – this being the logical conclusion of the entire creative process.
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