The main purpose of the master's thesis is to study current changes in journalism and (re) definition of a journalist, and to problematize it within the characterization of objective journalism, using the method of in-depth semi-structured interviews with six journalists daily battling the post-factual era and fake news. By examining in-depth interviews, I will identify the theoretical and practical levels of normative journalism in the post-factual era. Indic dictates that media literates are aware of the fake news controversy and can judge their presence within the media culture, but nevertheless incorporate it into their everyday lives through online social media and thus indirectly encourage it to repeat the pattern of the phenomenon. Namely, social media allows free interaction and permits and even encourages easy communication, where controversy over the truth of information is not primary. Consequently, fake news and the post-factual era are a mean of battle against normative journalism, and even though fake news is not a homogeneous phenomenon, the outbreak of the latter over the past five years has called into question the profession of normative journalism and journalism.
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