Slovenske kriminalke kot uspešnice

Levstek, Urška Anja (avtor), Blatnik, Andrej (mentor)

V preteklosti je bila v izvirni popularni literaturi bolj uveljavljena kmečka tematika in manj urbani žanri, kamor spada tudi kriminalka. S kriminalko Jezero Tadeja Goloba pa je prišlo do preobrata. V magistrski nalogi smo raziskali, zakaj se v Sloveniji v preteklosti kriminalka kot žanr ni bolj uveljavila. Zakaj je pri knjigi Jezero Tadeja Goloba in pri knjigi Pogodba Mojce Širok prišlo do preobrata, medtem ko so kriminalke Avgusta Demšarja dosegle le srednje velik uspeh in niso postale "prave" knjižne uspešnice? Kako uspešne so knjige glede na prodajo in kako glede na izposojo v knjižnicah? Metodi sta: intervjuji z avtorjema, tržnikoma in urednicama knjig Jezero in Pogodba ter analiza in primerjava podatkov o prodaji in izposoji knjig. Rezultati so pokazali, da je eden od razlogov za preobrat ta, da v preteklosti slovenske kriminalke niso bile napisane dovolj žanrsko, da so želele biti nekaj več. Za uspeh knjig je zelo pomemben način pisanja, prenos v drug medij in neposreden stik med avtorji in bralci. Med drugim pa tudi prejetje literarne nagrade, širjenje govoric in nadaljevanje knjige. Veliko razlogov za srednje velik uspeh Avgusta Demšarja se je navezovalo na njegov način pisanja, neobstoječo blagovno znamko, pa tudi nepopularnost kriminalnega žanra v preteklosti in neprimerno trženje. Pri primerjavi prodaje in izposoje smo ugotovili, da je izposoja knjig večja od prodaje in da gibanje števila izposojenih knjig z zamikom sledi prodaji. Zaključek je, da je v zadnjem času prišlo do sprememb bralnega okusa Slovencev, z branja prevedenih ljubezenskih romanov v knjižnicah so delno prešli na branje izvirnih kriminalk. Potrebno je spremljanje teh novih trendov in nove, poglobljene raziskave.

• Jezik: Slovenski jezik
• Ključne besede: založništvo, knjigotrštvo, knjižnična izposoja, slovenska književnost (študije), knjižne uspešnice, kriminalke, Slovenija
• Vrsta gradiva: Magistrsko delo/naloga
• Organizacija: FF - Filozofska fakulteta
• Leto izida: 2019
• PID: 20.500.12556/RUL-110839
• Datum objave v RUL: 20.09.2019

LEVSTEK, Urška Anja, 2019, Slovenske kriminalke kot uspešnice [na spletu]. Magistrsko delo. [Dostopano 5 maj 2025]. Pridobljeno s: https://repozitorij.uni-lj.si/IzpisGradiva.php?lang=slv&id=110839

Sekundarni jezik

• Jezik: Angleški jezik
• Naslov: Slovenian crime novels as bestsellers

Izvleček

In the past, rural themes were more established in original popular literature rather than urban genres such as crime fiction. The turning point came with the crime fiction novel Jezero by Tadej Golob. We have researched in our master's thesis why crime fiction is not more established as a genre in Slovenia. Why was there a turnaround with Jezero by Tadej Golob and Pogodba by Mojca Širok, while the crime fiction novels by Avgust Demšar achieved only medial success and never became »real« bestsellers? How successful are the books with regard to the sales and how with regard to borrowing from libraries? There are two methods: interviews with the authors, marketing people and editors of the two books, Jezero and Pogodba, and book sales versus borrowing analysis and comparison. The results have shown that one of the reasons for this change is that in the past, Slovene crime fiction was written in a way that did not fully represent the genre but was rather aspiring to be something more. The style of writing, transference into a different medium and direct contact between authors and readers are all very important for a book's success, and also being presented with a literary award, the spread of rumours and the book's sequel among other things. Many reasons for Avgust Demšar's medial success related to his style of writing, the non-existence of a brand, unpopularity of the crime fiction genre in the past, and inappropriate marketing. When comparing the sales and borrowings, we have learned that the latter is larger and that the numbers of borrowed books move with a delay after those sold. It is concluded that the reading taste of Slovenes has changed recently, moving partially from translations of romantic novels in libraries to original crime fiction. There is need for monitoring these new trends and conducting new and in-depth research.

• Ključne besede: publishing, bookselling, borrowing books, Slovenian literature (studies), bestsellers, crime novels, Slovenia