Nowadays, it is relatively easy to start a business. We have all of the tools and literature in our reach, which makes everything not as confusing as in the past. That does not change the fact that 60 to 90% of the businesses fail; however, it allows us to analyse the failures and try again. Despite everything said, the whole process of creating a successful brand is not as easy as one might think. We have to incorporate massive amounts of time, energy and research to find the correct ratio between all the factors needed for growth. With all that figured out, we can start planning ahead and develop a particular schedule, which helps us stay on the right track. In our thesis, we are going to go through all the necessary processes one should go through when creating a business i.e. developing a brand. From building a business model, picking and creating a design, understanding brand specific (product) photography, marketing, market research and testing and several different analyses. We are going to form multiple hypotheses in the introduction and use them in the practical part of our thesis. Hypotheses will then be confirmed or disapproved in conclusion.
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