The focus in this diploma thesis is on relation between the contemporary privacy practices and the General Data Protection Regulation or the search of the regulation impact on the privacy practices. With the notion of the contemporary privacy practice, we aim at intertwining all human activities with information and communication technology, which due to data processing, enables the control of individual privacy. The information privacy definition often includes the individual's right to determine the extent of one’s information, that would be passed to others – the individual self-control. The notions of privacy and control could not be considered separately, because they are merged in the definition. Due to the comfort and dependency on the uses of information and communication technology, and the introduction of self-control within the definition of privacy, control became normalized and acceptable. The General Data Protection Regulation addresses some of the key problems of inadequate protection of individual's personal data, who is in an asymmetrical power relation with controller. In the regulation we have identified the junction of the concepts of privacy and control. One of the main purposes of the General Data Protection Regulation adoption, was an additional strengthening of the individual self-control over what data, and for which purposes are being processed.
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