ANALIZA ODNOSOV Z JAVNOSTMI V IZBRANI ORGANIZACIJI

GOGIĆ, MAJA (avtor), Kozjek, Tatjana (mentor)

Odnosi z javnostmi so pomembni dejavniki uspeha organizacij. Organizacija mora svoji javnosti pravočasno posredovati prave informacije. Glavni cilj odnosov z javnostmi je oblikovanje pozitivnega ugleda neke organizacije. Posebnosti odnosov z javnostmi so v prilagajanju komunikacijskih sporočil ciljni skupini. Namen raziskave je bil ugotoviti odzive strank na različne vrste komuniciranja in oglaševanja organizacije. Za izvedbo raziskave je bila uporabljena metoda anketiranja. Vprašalniki so bili razdeljeni v fizični obliki, saj so jih izpolnjevale stranke ob odhodu iz organizacije. Rezultati raziskave so pokazali, da je veliko sodelujočih za organizacijo izvedelo preko Jumbo plakata. Prav vsi so zanjo izvedeli preko spleta. V okviru tega se je pokazalo tudi, da stranke bolj prepričajo spletni oglasi kot Jumbo plakati. Rezultati so pokazali, da si ljudje najbolj zapomnijo slike na oglasih in elemente presenečenja. Rezultati raziskave so potrdili, da so sodelujoči v raziskavi v splošnem zadovoljni z oglaševanjem organizacije. Na podlagi rezultatov se svetuje, da organizacija poveča spletno oglaševanje in minimalizira oglaševanje v tiskanih medijih, saj jih ljudje ne opazijo v tolikšni meri, kot je bilo pričakovano.

• Jezik: Slovenski jezik
• Ključne besede: odnosi z javnostmi, oglaševanje, komuniciranje, organizacija, ciljna skupina
• Vrsta gradiva: Diplomsko delo/naloga
• Organizacija: FU - Fakulteta za upravo
• Leto izida: 2018
• PID: 20.500.12556/RUL-105827
• Datum objave v RUL: 19.12.2018

GOGIĆ, MAJA, 2018, ANALIZA ODNOSOV Z JAVNOSTMI V IZBRANI ORGANIZACIJI [na spletu]. Diplomsko delo. [Dostopano 21 april 2025]. Pridobljeno s: https://repozitorij.uni-lj.si/IzpisGradiva.php?lang=slv&id=105827

Sekundarni jezik

• Jezik: Angleški jezik
• Naslov: ANALYSIS OF PUBLIC RELATIONS IN THE SELECTED ORGANIZATION

Izvleček

Public relations are important factor for the success of organizations. The organization must provide the right informations to the public in a timely manner. The main goal of public relations is to create a positive reputation of an organization. The adaption of communication messages to the target group are the specificities of public relations. The purpose of the research was to determine the responses of clients to different types of communication and advertising of the organization. For reasearch was used survey method. Questionnaries were distirbuted in physical form, as they were filled out by costumers before leaving the oganization. Te results of the research showed that many participants found out for organization via the Jumbo poster. But all of participations found out about it on online. In this context, it has also been shown that costumers are more convinced of online ads than Jumbo poster. The results have shown that images are the element on ads that the people remember the most. The results of survey confirmed that the participants in the survey are generally satisfied with the organization's advertising. Based on the results, it is recomended that the organization increase online advertising and minimize advertising in print media, as people do not notice them to extend that it was expected.

• Ključne besede: public relations, advertising, communication, organization, targeted group