Posodobitev logotipa Javnega Zavoda Ratitovec Železniki

Lavtar, Urška (avtor), Pušnik, Nace (mentor)

Namen diplomskega dela je posodobiti logotip Javnega zavoda Ratitovec Železniki in ga prilagoditi trenutnim trendom v oblikovanju. V teoretičnem delu je predstavljena pomembnost celostne grafične podobe ter definicije posameznih grafičnih elementov, ki so povezani z načrtovanjem posodobljenega logotipa. Natančno so opisani elementi, na katere smo se osredotočili. Definiran je logotip ter njegove značilnosti, pomen barv, ki vplivajo na logotip, značilnosti, na katere je potrebno biti pozoren, ter ustrezna izbira tipografije. Navedeni so razlogi zakaj pride do prenove oziroma osvežitve celostne grafične podobe. Za primerjavo kako se smernice grafičnega oblikovanja spreminjajo skozi leta, smo opisali razvoj logotipa podjetja Sava d.d. V eksperimentalnem delu je na kratko opisano podjetje Javni zavod Ratitovec in dejavnosti, s katerimi se ukvarja. Podana je analiza prvotnega logotipa ter njene prednosti in slabosti. Sledi celoten proces načrtovanja novega logotipa. Podrobno so opisani posamezni koraki od ideje do izdelka, ki so bili oblikovani s pomočjo grafičnih programov. Za napis Ratitovec je načrtovana in izdelana nova tipografija, ki je bila umeščena v prenovljen simbol. Posodobljen logotip je predstavljen na različnih poslovnih tiskovinah in promocijskih materialih. Uspešnost prenovljenega logotipa se je preverjala s spletno anketo. Za lažjo analizo so anketiranci imeli prikazan prvotni in posodobljen logotip, ki sta bila umeščena na tiskovni material. S pomočjo ankete smo izvedeli, da vizualna podoba vpliva na prepoznavnost podjetja, ter da je posodobljena različica logotipa ustreznejša od prvotne. Logotip, ki smo ga oblikovali, je podjetje tudi uporabilo.

• Jezik: Slovenski jezik
• Ključne besede: barve, grafični elementi, logotip, oblikovanje, tipografija.
• Vrsta gradiva: Diplomsko delo/naloga
• Organizacija: NTF - Naravoslovnotehniška fakulteta
• Leto izida: 2018
• PID: 20.500.12556/RUL-105789
• Datum objave v RUL: 15.12.2018

Sekundarni jezik

• Jezik: Angleški jezik
• Naslov: Re-design of logo for public institution Ratitovec Železniki

Izvleček

The purpose of this thesis is to improve the logo of Public Institute Ratitovec Železniki and to adjust it according to trends in graphic design. In the theoretical part, we presented the importance of integrated graphic image and definitions of individual graphic elements, which are related to a design of the updated logo itself. The elements we are focusing on are precisely described. It defines the logo and its characteristics, the importance of colors that affect the logo itself and the characteristics to be taken care of, as well as the appropriate choice of typography. There is an explanation why the refreshment or redesign of the overall graphic image occurs. For a comparson of how graphic designers change over the years, we have describeds the development of the company logo Sava d.d. In the experimental part,are briefly described by the public company Ratitovec and the activities it deals with. An analysis of the original logo of its advantages and disadvantages is given. the whole process of designing a new logo is shown. Each step is described in detail from the idea to the product. It was created using graphic programs. For the inscription Ratitovec, a new typography was planned and made, which was placed in a refurbished symbol. The updated logo is presented on various business prints and promotional materials. The performance of renewed logo was measured using an online survey. In order to facilitate analysis, the respondents had the original and the updated logo that was placed on different press materials. The survey showed that visual image influences the visibility of the company and that the updated version of the logo is more appropriate than the original one. The logo we have designed has also been used by this company.

• Ključne besede: color, graphic design, graphic elements, logo, typography. &#8195