The diploma thesis describes the whole process of designing a corporate identity and its elements for a hypothetical brewing company. The production process begins with the analysis of the company and a review of the theoretical design principles. What follows are descriptions of the tools and procedures used for the production of a complete corporate identity. Among them, there is an analysis of competing companies. In the next section, we begin the conceptual design of the brewery symbol. We continue to add elements like typography to the symbol until we get a finished logo. What follows is a plan for creating some basic communication tools such as business cards and bottle labels. Finally, the basic elements of the corporate identity are presented and later shown with mockups of commercial and communication materials.
|
