Packaging is an important part of advertising products. The more it stands out, the more likely consumers will notice the product and purchase it. The first impression it makes on the buyer is crucial, regardless of the form of advertising. The purpose of the thesis is to conceive the visual identity and packaging that would boost the recognisability of a client, eco farm Župnca.
The theoretical part consists of research, classification and description of mainly transport and protective packaging. It further presents labels and digital printing, the advantages of corrugated cardboard and the importance of recycling. A comparison and a short overview of the market of organic food products shows that the Slovenian farmers have mediocre packaging with few exceptions. The final part of the thesis is a detailed presentation of the design process of the farm’s packaging based on the products it contains as well as the design of labels and the farm’s logo. It also outlines the possibilities for further upgrading the farm’s visual identity and the potential marketing and sustainable development.
The result is a logo of the eco farm and innovative transport packaging with dividers to separate food products and thus prevent their colliding, spillage, contamination and other injury. The transport packaging also functions as sales packaging. Its fresh, interesting and clean look separates it from the competition and helps the client enter the Slovenian market.
|
