The purpose of the thesis is to achieve the recognition of Kdr Voč company, through the help of an appropriate corporate identity (CI). The first part presents the aspect of CI from the theoretical point of view: design, identity and image, symbol, logo, colors and typography. The second part presents the company for which a corporate identity was created, with aspirations and objectives. CI formation, from the initial sketches of the logo, a selection of colors for the symbol and background, and typography are described in detail. The following products are described descriptively and with pictures: stationery, business card, letterhead, envelope and leaflet. We also presented the promotional products with a logo print and a membership card of Kdr voč company. Finally, the discussion also describes the results of the survey.
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