Within the thesis we analysed concrete agricultural holding from Tolmin area where they want to expand the primary activity enabling additional workforce employment. For this purpose, we analysed the possibility of including also equestrian activities into business plan. We analysed two different scenarios. In the first scenario we anticipate that the agricultural holding would deal with the horse livery, while in the second scenario where they would extend the offer also to the riding school. On the basis of the obtained results we can conclude that with horse livery with full occupancy of the capacities we could provide partial employment of full time, while with the riding school, with the expected demand, they would have enough income to cover full employment, and it would be necessary to find also additional adequately skilled workforce. The profitability of such an investment in the case that it was only for the horse livery, ranges between 5.47 and 13.92 %. With the riding school, however, with the expected demand, it ranges between 3.17 and 19.68 %, depending on the volume of demand for given services.
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