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139. Exploring factors affecting pakistani students’ intentions to accept and use mobile advertisingNauman Zaheer, Muhammad Kashif, Samo Kropivnik, 2024, izvirni znanstveni članek Ključne besede: mobile advertising, consumer intentions, use behaviour, unified theory of acceptance and use of technology (UTAUT), Partial Least Squares Structural Equation Modelling (PLS-SEM) Celotno besedilo (datoteka, 443,93 KB) |