1. Segmentation of collaborative consumption consumersAgnieszka Małecka, Maciej Mitręga, Gregor Pfajfar, 2022, izvirni znanstveni članek Ključne besede: marketing, consumption, consumer behaviour, cluster analysis, collaborative consumption, eco-consciousness, prosumption, segmentation, social identity theory, subjective norms Celotno besedilo (datoteka, 1,48 MB) Gradivo ima več datotek! Več... |
2. Adoption of collaborative consumption as sustainable social innovationAgnieszka Małecka, Maciej Mitręga, Barbara Mróz-Gorgoń, Gregor Pfajfar, 2022, izvirni znanstveni članek Ključne besede: Central and Eastern Europe, consumer society, innovations, collaborative consumption, social innovation, theory of planned behavior, CEE region, social norms, novelty seeking Celotno besedilo (datoteka, 938,01 KB) Gradivo ima več datotek! Več... |
3. A look at the future of workDavor Vuchkovski, Maja Zalaznik, Maciej Mitręga, Gregor Pfajfar, 2023, izvirni znanstveni članek Ključne besede: organization, digitalization, digital transformation, global virtual teams, dynamic capabilities, digital capabilities, knowledge transfer, organizational adaptation Celotno besedilo (datoteka, 1,72 MB) Gradivo ima več datotek! Več... |
4. From greenwashing to green B2B marketingAnastas Vangeli, Agnieszka Małecka, Maciej Mitręga, Gregor Pfajfar, 2023, pregledni znanstveni članek Ključne besede: enterprises, green marketing, social responsibility, greenwashing, B2B marketing strategies, green B2B marketing, sustainability, corporate social responsibility, systematic literature review Celotno besedilo (datoteka, 1,43 MB) Gradivo ima več datotek! Več... |
5. Systematic review of international marketing capabilities in dynamic capabilities view – calibrating research on international dynamic marketing capabilitiesGregor Pfajfar, Maciej Mitręga, Aviv Shoham, 2024, pregledni znanstveni članek Ključne besede: international trade, marketing, literature review, international dynamic marketing capabilities, international marketing capabilities, dynamic capabilities, international marketing, systematic literature review Celotno besedilo (datoteka, 1,37 MB) Gradivo ima več datotek! Več... |
6. International dynamic marketing capabilitiesGregor Pfajfar, Maciej Mitręga, Aviv Shoham, 2024, pregledni znanstveni članek Ključne besede: international trade, marketing, literature review, international dynamic marketing capabilities, international marketing capabilities, dynamic capabilities, agile international marketing capability, international marketing resilience capability, ambidextrous innovation capability, digital international marketing capability Celotno besedilo (datoteka, 616,35 KB) Gradivo ima več datotek! Več... |
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