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1. "We go together" Maja Arslanagić-Kalajdžić, Selma Kadić-Maglajlić, Jasmina Dlačić, Vesna Žabkar, 2022, izvirni znanstveni članek Ključne besede: marketing, trends, social connection, emotion regulation, social cause-related purchase intentions, young adults, cause-related marketing (CrM), social identity theory |
2. Segmentation of collaborative consumption consumers Agnieszka Małecka, Maciej Mitręga, Gregor Pfajfar, 2022, izvirni znanstveni članek Ključne besede: marketing, consumption, consumer behaviour, cluster analysis, collaborative consumption, eco-consciousness, prosumption, segmentation, social identity theory, subjective norms |