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8 rezultatov

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1

1. Financial Times marketing casebook
Levela Rickard, Kit Jackson, 2000, učbenik za višje in visoke šole

Ključne besede: potrošnik, psihologija potrošnika, nakup, poraba, komuniciranje, trženje, tržna analiza, segmentacija, tržne raziskave, tržna struktura, strateško planiranje, oglaševanje, ekonomska propaganda, prodaja, pospeševanje prodaje, osebna prodaja, direktno trženje, mednarodno poslovanje, mednarodno trženje, internet, računalniške mreže, tržni mehanizem, učbeniki, primeri, case study, consumerism, customer, consumer psychology, communication, market analysis, segmentation, marketing research, market structure, marketing, strategic planning, advertising, sale, sales promotion, personal selling, direct marketing, international business, international marketing, internet, computer networks, international business operation, market mechanism, textbooks, cases, case study
Celotno besedilo (povezava drugam)

2. The influence of consumer trust and environmental concern on purchase decisions regarding organic food
Špela Gabrijelčič, 2024, magistrsko delo

Ključne besede: marketing, consumerism, consumer behaviour, purchasing, decision making, nutrition, environmental protection, research, analysis
Celotno besedilo (povezava drugam)

3. The importance of sustainability in consumer choice in Slovenia and the United Kingdom
Lina Sodin, 2014, magistrsko delo

Ključne besede: Slovenia, Great Britain, marketing, consumer behaviour, consumption, consumerism, research, analysis
Celotno besedilo (povezava drugam)

4. The effect of eco packaging on consumer buying behaviour
Simona Stojanova, 2019, magistrsko delo

Ključne besede: Slovenia, consumerism, marketing, environmental protection, packaging, recycling, social responsibility, consumer behaviour, research, analysis
Celotno besedilo (povezava drugam)

5. Attitudes of Slovenian consumers towards green cosmetics
Ema Perhavec, 2020, magistrsko delo

Ključne besede: marketing, consumerism, consumer behaviour, purchasing, decision making, cosmetics, ecology, research, analysis
Celotno besedilo (povezava drugam)

6. Transition towards sustainability
Jana Hojnik, Mitja Ruzzier, Maja Konečnik Ruzzier, 2019, izvirni znanstveni članek

Ključne besede: ecology, marketing, consumer behaviour, literature review, environmental concern, consumer’s familiarity with eco-products, consumer’s consciousness of eco-products, consumer’s perceived sense of environmental responsibility, purchase intention, green consumerism
Celotno besedilo (datoteka, 781,22 KB) Gradivo ima več datotek! Več...

7. Populism and the consumer society
Emre Çakırdiken, 2022, izvirni znanstveni članek

Ključne besede: populism, democracy, consumer society, consumerism, politics
Celotno besedilo (datoteka, 893,99 KB)

8. The effect of message framing and product type on consumer buying behaviour
Sanja Hrastnik, 2024, magistrsko delo

Ključne besede: marketing, advertising, advertisement, consumer behaviour, decision making, purchasing, consumerism
Celotno besedilo (povezava drugam)

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