61. The process of rebranding as a tool for altering consumer’s brand perceptionKatarina Kern Pirnat, 2021, magistrsko delo Ključne besede: marketing, business communication, brands, Cockta, changes, image, consumer behaviour, research, analysis Celotno besedilo (povezava drugam) |
62. Decision-making techniques of the consumer behaviour optimisation of the product own priceIvan Marc, Janez Kušar, Tomaž Berlec, 2022, izvirni znanstveni članek Ključne besede: decision-making techniques, Industry 4.0, manufacturing symmetry, consumer purchasing behaviour, average cost of product, optimisation Celotno besedilo (datoteka, 2,73 MB) Gradivo ima več datotek! Več... |
63. The role of moral foundations, anticipated guilt and personal responsibility in predicting anti-consumption for environmental reasonsBarbara Culiberg, Hichang Cho, Mateja Kos Koklič, Vesna Žabkar, 2022, izvirni znanstveni članek Ključne besede: consumption, environmental protection, consumer behaviour, moral foundations, air travel, anti-consumption, environmental activism, anticipated guilt, personal responsibility, WOM Celotno besedilo (datoteka, 872,44 KB) Gradivo ima več datotek! Več... |
64. The formation of consumers' warmth and competence impressions of corporate brandsPetar Gidaković, Vesna Žabkar, 2022, izvirni znanstveni članek Ključne besede: corporations, brands, consumer behaviour, consumer trust, corporate associations, corporate branding, impression management, warmth and competence Celotno besedilo (datoteka, 466,11 KB) Gradivo ima več datotek! Več... |
65. Segmentation of collaborative consumption consumersAgnieszka Małecka, Maciej Mitręga, Gregor Pfajfar, 2022, izvirni znanstveni članek Ključne besede: marketing, consumption, consumer behaviour, cluster analysis, collaborative consumption, eco-consciousness, prosumption, segmentation, social identity theory, subjective norms Celotno besedilo (datoteka, 1,48 MB) Gradivo ima več datotek! Več... |
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68. Development of marketing strategy for a new premium skincare brand in SloveniaMaša Korošec, 2021, magistrsko delo Ključne besede: marketing, cosmetics, marketing strategy, products, decision making, consumer behaviour, positioning, research, analysis Celotno besedilo (povezava drugam) |
69. Factors underlying wine purchases of Taiwanese millennialsAndreja Saša Osterc, 2022, magistrsko delo Ključne besede: Taiwan, wine-business, market, international trade, retail trade, consumer behaviour, purchasing, decision making, research Celotno besedilo (povezava drugam) |
70. The effect of subjective well-being on consumption behaviorMiha Dominko, Miroslav Verbič, 2022, izvirni znanstveni članek Ključne besede: marketing, consumer, consumer behaviour, subjective well-being, happiness, consumption, economic behavior Celotno besedilo (datoteka, 2,73 MB) Gradivo ima več datotek! Več... |