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51. The development of the Madiero brand Ivana Pahor, 2023, magistrsko delo Ključne besede: marketing, brands, development, image, property, start-up, models |
52. The impact of a brand on impulse buying Katarina Švigelj, 2024, magistrsko delo Ključne besede: marketing, consumer behaviour, purchasing, planning, decision making, brands, research, analysis |
53. Differentiation strategy in achieving market competitiveness Nina Ajdar, 2024, magistrsko delo Ključne besede: car industry, industrial company, Mercedez Benz, marketing, competitive advantage, brands, quality, luxury, satisfaction, loylty |