|
42. Impact of social media engagement and email communication exposure on the online subscription services customerMatej Kovač, 2022, doktorska disertacija Ključne besede: marketing, social networks, consumer, business communications, brands, relationship marketing, loyalty, models, research, analysis Celotno besedilo (povezava drugam) |
43. Investigating the impact of television advertising and eWOM on brand equity creationMaja Konečnik Ruzzier, Nuša Petek, 2022, izvirni znanstveni članek Ključne besede: enterprise, marketing, communications, brands, marketinška komunikacija, televizijsko oglašavanje, eWOM, tržišna vrijednost marke temeljena na potrošačima (CBBE) Celotno besedilo (datoteka, 238,38 KB) Gradivo ima več datotek! Več... |
|
|
46. An analysis of the role of branding in a non-profit organizationKris Čuček Meršol, 2023, magistrsko delo Ključne besede: marketing, non-profit organizations, brands, development, marketing strategy, competitivity, case study, culture, art Celotno besedilo (povezava drugam) |
|
|
49. The development of 360-degree digital marketing strategy and its key touchpointsTjaša Zver Siječić, 2023, magistrsko delo Ključne besede: marketing, marketing strategy, electronic marketing, advertising, consumer behaviour, brands, social networks, case study Celotno besedilo (datoteka, 3,40 MB) |
50. Consumer-brand relationship in direct-to-consumer business modelPetja Oplotnik, 2023, magistrsko delo Ključne besede: marketing, direct marketing, brands, consumer, business model, business communication, research, analysis Celotno besedilo (datoteka, 1,52 MB) |