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13. Gender dimension of brand personalityMarijana Livk, 2018, magistrsko delo Ključne besede: marketing, brands, consumer, personality, sex, satisfaction, loyalty, research, analysis Celotno besedilo (povezava drugam) |
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19. Generation Y's engagement in sustainable fashion consumption in SlovenijaKatja Kobilšek, 2020, magistrsko delo Ključne besede: marketing, consumer behaviour, textile industry, sustainable development, brands, purchasing, decision making, generation gap, ethics, research Celotno besedilo (povezava drugam) |
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