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2. The impact of guerrilla vs. traditional marketing communication on consumer attitudesAna Jankovska, 2015, magistrsko delo Ključne besede: trženje, poslovno komuniciranje, oglaševanje, oglas, tipi, vedenje potrošnikov, raziskave, komparacije, marketing, business communication, advertising, advertisement, types, consumer behaviour, research, comparisons Celotno besedilo (povezava drugam) |
3. Millennials' attitudes towards Instagram advertisementsBarbara Pikl, 2020, magistrsko delo Ključne besede: marketing, advertising, advertisement, media, social networks, Instagram, youth, research, analysis Celotno besedilo (povezava drugam) |
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6. Multimedia ad exposure scaleEvin Aslan Oğuz, Gregor Strle, Andrej Košir, 2023, izvirni znanstveni članek Ključne besede: consumer behavior, engagement, measurement, multimedia communication, advertisement exposure, psychometric instrument Celotno besedilo (datoteka, 850,40 KB) Gradivo ima več datotek! Več... |
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